They are used by the merchandiser to plan how many facings of each SKU to send to the store as well as the depth, based on the allocated space.
It’s a planning tool used by visual merchandisers and merchandisers ahead of product launches or before floor sets.
The ultimate goal of a planogram is to maximize sales per square foot (SPSF), while also allowing for a seamless shopping experience for customers. The planogram is a visual merchandising tool used to plan which products will be displayed in which area & fixture at the retail store.
